Question 1

In the United States,retailers often focus their analysis on a _____ because consumers tend to shop within this area.

Accepted Answer

A)   micropolitan statistical area
B)   competitive statistical area
C)   statistical demographic area
D)   metropolitan statistical area
E)   trade areaF) A) and B)
G) C) and D)

Question 2

When Benjamin purchased a camera at Best Buy,the cashier asked him for his home zip code.Which of the following approaches was Best Buy using to identify the trade area for the store?

Accepted Answer

A)   Customer clustering
B)   Residential research
C)   Financial demographics
D)   Geographic research
E)   Customer spottingF) A) and D)
G) C) and D)

Question 3

Which of the following statements is not true of geographic information systems?

Accepted Answer

A)   It is used by retailers to find locations that maximize their sales and profits.
B)   Its use develops a deeper understanding of the trade areas.
C)   It combines demographic data,consumer spending patterns,and lifestyles in a geographic area.
D)   It is based only on demographic census data.
E)   Examples of GIS suppliers include ESRI,Claritas,and Pitney Bowes.F) B) and D)
G) None of the above

Question 4

Why is traffic count particularly important for convenience stores?

Accepted Answer

A)   Convenience stores offer impulse merchandise.
B)   Convenience stores are located only in MSAs that have a target market.
C)   Traffic count means more pedestrian traffic.
D)   Traffic count determines flow and accessibility.E) A) and D)
F) B) and D)

Question 5

Compare and contrast when it is essential for a retailer to have good visibility and accessibility,and in which cases these attributes are less important.

Accepted Answer

Good visibility is of less importance fo...

Question 6

What factors should be considered in locating stores? Why should retailers consider those factors?

Accepted Answer

Factors that retailers should consider w...

Question 7

The best way to define the three trade zones is based on distance rather than driving time.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is typically the last step in site selection?

Accepted Answer

A)   Define present trade area.
B)   Analyze trade area characteristics.
C)   Conduct a situational analysis.
D)   Match characteristics of present trade area with potential sites.E) A) and B)
F) A) and C)

Question 9

The secondary trading area is the geographic area from which the shopping center or store site derives 50 to 70 percent of its customers.

Accepted Answer

A) True 
 B)False

Question 10

The key feature of _____ data is that they are identified with a coordinate system (latitude and longitude) that references a particular place on Earth.

Accepted Answer

A)   geographical information system (GIS) 
B)   projection map (PM) 
C)   trade area topographical map (TATM) 
D)   retail information system (RIF) 
E)   PRIZM systemF) C) and D)
G) B) and E)

Exam 8: Retail Site Location

Which of the following statements is not true of geographic information systems?

Correct Answer
verified

Compare and contrast when it is essential for a retailer to have good visibility and accessibility,and in which cases these attributes are less important.

Correct Answer
verified
Good visibility is of less importance fo...
View Answer

Why is traffic count particularly important for convenience stores?

Correct Answer
verified

The best way to define the three trade zones is based on distance rather than driving time.

Correct Answer
verified

When Benjamin purchased a camera at Best Buy,the cashier asked him for his home zip code.Which of the following approaches was Best Buy using to identify the trade area for the store?

Correct Answer
verified

In the United States,retailers often focus their analysis on a _____ because consumers tend to shop within this area.

Correct Answer
verified

The secondary trading area is the geographic area from which the shopping center or store site derives 50 to 70 percent of its customers.

Correct Answer
verified

The key feature of _____ data is that they are identified with a coordinate system (latitude and longitude) that references a particular place on Earth.

Correct Answer
verified

What factors should be considered in locating stores? Why should retailers consider those factors?

Correct Answer
verified
Factors that retailers should consider w...
View Answer

Which of the following is typically the last step in site selection?

Correct Answer
verified

Exam 8: Retail Site Location

Which of the following statements is not true of geographic information systems?

Correct AnswerverifiedShow Answer

Compare and contrast when it is essential for a retailer to have good visibility and accessibility,and in which cases these attributes are less important.

Correct AnswerverifiedGood visibility is of less importance fo...View AnswerShow Answer

Why is traffic count particularly important for convenience stores?

Correct AnswerverifiedShow Answer

The best way to define the three trade zones is based on distance rather than driving time.

Correct AnswerverifiedShow Answer

When Benjamin purchased a camera at Best Buy,the cashier asked him for his home zip code.Which of the following approaches was Best Buy using to identify the trade area for the store?

Correct AnswerverifiedShow Answer

In the United States,retailers often focus their analysis on a _____ because consumers tend to shop within this area.

Correct AnswerverifiedShow Answer

The secondary trading area is the geographic area from which the shopping center or store site derives 50 to 70 percent of its customers.

Correct AnswerverifiedShow Answer

The key feature of _____ data is that they are identified with a coordinate system (latitude and longitude) that references a particular place on Earth.

Correct AnswerverifiedShow Answer

What factors should be considered in locating stores? Why should retailers consider those factors?

Correct AnswerverifiedFactors that retailers should consider w...View AnswerShow Answer

Which of the following is typically the last step in site selection?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified
Good visibility is of less importance fo...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Factors that retailers should consider w...
View Answer

Correct Answer
verified